In collaboration with our Singapore office, we developed an iPad sales app to make it easier for Direct Sales staff to pitch credit cards to customers.

A slick interface presents an intuitive process for pitching: lifestyle profiles, card selector, key benefits, and recommender and comparison tools. A Ready Credit PayLite calculator also lets customers see their savings, bundled with a quick application that’s ready in 1 hour – all designed to streamline conversions and close sales.

As part of a regional Smart Banking initiative by Citibank, the Malaysian launch of Smart Banking took place in June 2011. We were tasked to highlight its benefits and conveniences – which were captured in a stylish microsite that successfully melded the prestige of Citibank with its new digital environment.

LG launched its next-generation 3D SmartTV in Malaysia in May. Based on the idea that LG’s smart technology produced sharper, focused images, we developed a memory game that tested players’ focus. It ran from 27 April – 16 May 2011 as a pre-launch campaign, enticing participants to win a SmartTV unit.

As self-proclaimed Rock Stars of the Internet, we channeled our technical proficiency and natural glam into an apt self-promotion cum e-greeting app. With customizable characters, quirky visuals and a playful nature, the app gives everyone on Facebook an opportunity to Rock It Out, every festival.

Being an anti-aging and skincare brand, we designed Bicelle’s website for optimum focus on product shots and minimal supporting copy. Built from scratch with a forward-thinking approach, the simple interface and intuitive navigation allows it to be adapted seamlessly for mobiles
and iPads.

NeoStrata manufactures skincare products that counter signs of aging and treat dermatological conditions. To increase brand awareness and engage fans, we initiated a campaign that invited users to share their before/after photos of their using NeoStrata products. The best shots, most active referrers, most liked photos and more commented photos were rewarded, in a campaign that combined a slice of life approach, user-generated content and product testimonials.

From 3 – 20 March 2011, we helped Elyze, a local brand for a regenerative health programme, raise awareness for their expansion as well as capture new leads. The campaign was a quiz in guessing Elyze’s new store location for a cash coupon – although simple, it proved to be a very effective means to captivating our target audience.

To engage with Restylane’s social network audience, we manage their Facebook Page. In a bid to boost fan count, we launched a simple survey in the form of an app, to great success. With just 3 simple questions, lasting a period of 22 days, we achieved quite substantial results.

Another Facebook Page we maintain is for Simmons Hong Kong, for whom we’ve also launched a fan recruitment drive. To this end, we proposed a contest to win a state-of-the-art Italian pillow, the Beautyrest® Head & Neck Care 2.

Then we developed a fun game, which rewarded the top 10 scorers and the top 10 recruiters. This resulted in a hilarious 14 days for our users – both current and new – frantically throwing virtual pillows at each other.

An online-only launch of the Volvo C30, a new 'hot hatch' targeted at yuppies and affluent young professionals - a segment traditionally outside of Volvo's established customer base. The campaign aimed to drive visitors to the Volvo showroom as well as generate requests for test drives