Splash Marketing Group
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About us

Started in 2010, Splash Interactive Kuala Lumpur’s roots begin with a very successful, award-winning online interactive agency in Singapore, 8RewardsRoad.com. This Singapore-founded agency was founded in January 2000 by Lee Kuok Ming, Chang Lu-Lyn and Tan Kay Kin.  With varied experience in aeronautical engineering, business consulting and financial products marketing, the three came together to start an agency that would help businesses harness the power of the internet to achieve better returns in their marketing efforts.

8RewardsRoad

The agency combines unbridled creativity with a firmly results-oriented business approach, rooted in the quantitative and results oriented practices of the top consulting firms and financial institutions where its founders began their careers. 
It offers full service digital solutions such as website development, conceptualization of marketing campaigns, loyalty programme development, customer relationship management, interactive advertising, e-commerce platforms, and interactive Flash motion graphics.

From humble beginnings in a garage with a team of three, 8RewardsRoad.com has grown consistently every year and now supports a staff of 30 in Singapore. It has consistently been ranked among the country’s top 10 interactive agencies since 2005. In response to the growing needs of its clients and a burgeoning regional market, it started a wholly-owned subsidiary called Splash Marketing Group in 2006, beginning with an office in Shanghai and then Hong Kong.

With its expansion to the Malaysia market, the company aims to deliver its unique formula of creativity and business results and its wealth of experience to the growing interactive market there. It looks forward to delivering solutions in online marketing to its clients, through online marketing campaigns, search engine optimization and marketing, gaming, and email marketing, while continually pushing the envelope in leveraging the potential of the online channel for quantifiable business results.

8RewardsRoad.com’s key clients include HSBC, Volvo, Club 21, Renault, Wyndham Hotel Group, The Coffee Bean & Tea Leaf, Singapore Repertory Theatre, Fidelity Investments, RISIS Singapore and The Singapore Children’s Society.  Its key clients in Shanghai under Splash Marketing include Doritos, Campbell Soup (Swansons) Wyndham Hotels Group and EMC2. 


Our Team
Lee Kuok Ming

Aka - CEO. Kuoky. Rocket Scientist.

Street CRED:

MIT Graduate. Aeronautical Engineer.
Prior to 8RR: Director, Business Planning, Visa International. Previous to that, spent 3 years solving problems with management consulting firm, Bain & Co.
Avid mountain biker.

Loves - Business conundrums. Building models with lots of numbers. Noodles. Fast cars. A good argument.

Chang Lu-Lyn

Aka: Chief Marketer. Lu-Star.

Street CRED:

Consumer. Consumer. Consumer.
Prior to 8RR - Director, Visa Premium Products, Asia Pacific
Previous to that - Product Manager, Singtel.

Loves - Strong sludgey coffee. Sleeping in. Yoga. Her monkie.

Tan Kay Kin

Aka: Chief Architect. Mr Microsoft Project.

Street CRED:

MBA, Graduate Business School of Chicago
Honest. Reliable. Too hardworking.
Prior to 8RR, Consultant with Booz Allen

Loves - Showing up for work at 7am. Leaving the office past bedtime. Laksa. His family.

Peter Wong

Aka: General Manager, Splash Interactive Kuala Lumpur

Street CRED:
Interactive media geek, easily intrigued by latest creative trend and technology.
Prior to Splash Interactive, Creative Group Head at 8RR.
Rocker, guitar shredder. Once a victim of G.A.S (gadget excessive symptom).

Loves - His wife, impromtu jamming session, good food and beer.

LATEST NEWS
 
8RR wins in 2008 W3 and Davey Awards!
WHAT WE DO
Website Development
Marketing Campaign Management
Online Advertising
Email / viral Marketing
More
ACCOLADES
The 2011 W3 Awards
The 2009 15th Annual Communicator Awards
Agency of The Year 2009 Awards
CONTACT INFO
Contact us
+603 2092 1791
+603 2092 1780
Splash Interactive Sdn. Bhd. 893818 - P
Suite 7.06 Level 7 Wisma E&C
No. 2 Lorong Dungun Kiri
Damansara Heights
50490 Kuala Lumpur
Malaysia
Singapore   |   Hong Kong    |  Shanghai    |    Vietnam
® 2011 Splash Interactive. All rights reserved.
Splash Interactive is part of 8Rewardsroad.com Pte Ltd.